摄影及录像

Our photographs communicate our br和 个性 through a c和id, approachable style. 越少 事情摆好了，就越好. Placing subjects in vibrant campus settings adds context to our stories 和 shows viewers that SMU is where exciting things happen. 校外图像展示 not just our subjects, but also enriches our stories 和 reinforces our strong ties to our 山顶那边的社区.

Varying the focal point, angles 和 cropping makes an image more dynamic 和 appealing. 如何 photo will be used with other visual elements is also considered. 有时图像是合成的 with lots of open space around the subject for use with text 和 graphic elements.

The energy of our br和 is also relayed through rich 和 dramatic colors. 谦逊的标志 placements along with the modest use of traditional red 和 blue promotes SMU br和ing in an 含蓄的方式.

As in our 照片, our video stories capture the authentic, outgoing voice of the SMU br和 和 present the University as welcoming to all. Our videos show the importance of the work being done by students, faculty 和 other members of the SMU community in creative 和 inspiring ways. 而 our visual treatment varies to capture the spirit 和 purpose of each video subject, our voice is 始终具有包容性和吸引力.

Our cinematic approach combines varying perspectives, unexpected camera angles 和 purposeful 运动. Upbeat editing 和 music set a tempo that fits the optimistic 和 innovative SMU 个性. Video production colors are rich 和 dynamic. 动态图形、标题和说明文字 are used to support key messages with direct, authentic language, humor or engaging facts. 所有的 these elements come together in compelling videos that embody the SMU br和.

SMU Marketing 和 Communications maintains a br和ed photo collection, 媒体档案就是这样 continually updated to reflect the full range of faculty, students, academic 和 campus life at SMU. 媒体档案 is a digital asset management system that works in partnership with SMU Box. Users can search for 照片 using keywords, download images, store collections for easy reference 和 share images with University colleagues.

访问 媒体档案 is currently limited to official University marketing of schools 和 units, with limited license permission granted by SMU Marketing 和 Communications. 对于较小的, one-time projects with specific image needs, access may be granted to a Box of assets, or 暂时 媒体档案.

A limited selection of University 照片 can be viewed at 照片.doorbaby.com. 使用条款和条件适用.

Southern Methodist University owns the permissions to all 照片 和 videos in 媒体档案 和 在照片.doorbaby.com. Permission to use any of these assets is granted for official University 仅供通讯或个人使用. Use of SMU’s 照片 和 videos without permission is strictly 禁止. No individual, regardless of his affiliation with the University, may use any University imagery in any manner that suggests or implies University support or endorsement of a point of view, personal or political opinion, business activity, or 运动.

SMU’s welcoming spirit shines through by striving to provide accessible video communications. We practice the guidelines below to ensure that people with such disabilities as hearing loss 和 visual impairment don’t miss out on the opportunity to engage with the University’s video 材料，包括网络研讨会.

这些做法包括:

• Hosting/publishing all SMU video assets on an accessible video player, including YouTube, Vimeo 和 Canvas. Remember: SMU Box is not an accessible video player.
• Making sure all video assets include closed captioning. 许多视频播放器自动创建 captions, 和 there are a variety of closed-captioning services 和 apps available. 理想情况下,所有 closed captioning should be proofed for accuracy.
• Creating 和 publishing a complete transcript 和 an audio description for blind users with each video.

额外的资源:

• Checklist for creating accessibility videos
• Create accessible video, audio 和 social media
• 使音频和视频媒体可访问
• Zoom closed captioning 和 live transcription
• Easily create 和 edit closed captions with Panopto